Best reliable digital marketing metrics you should know

Digital marketing is an exclusive and newer concept. Calculating and measuring digital isn't easy as it happens, marketing strategy is gradually but faster than traditional marketing. Marketing and sales are all together with a separate concept, however, both are interlinked and are required for the working of each other. Marketing if done in the right way brings out results and that result itself is sales or conversions. Every technique has a different way of measuring results. Digital Marketing also has a different way of measuring metrics. As digital marketing is a different and exclusive field it is difficult to set the metrics unknowingly or with less knowledge. 

There are certain components listed to measure digital marketing activities. For easy understanding and easy readiness, these components are further divided into two subcategories: 

• Digital Marketing Staples: These components are the direct results of any digital marketing campaign. Outcomes like traffic increased social media handle followers or engagements and many more. These are the general outcomes of digital marketing campaigns known by most of us. Digital marketing staples include overall traffic, conversions, SEO rankings, engagements, bounce rate etc. 

• Technical metrics: Staple metrics give enough results but can't help us with the root cause whereas technical metrics help us with the root cause. These are tried and tested ways to measure digital marketing in depth. These include landing pages insights, queries, demographics, queries demographics and a lot more.  

On the whole, The digital marketing staples prove to give better results and are organic. So today in this blog, we will talk about the different organic digital marketing metrics. 

• Website traffic: Traffic is a vital part of digital marketing. The reason behind brands having an edge towards digital marketing is because of traffic. This traffic is seen as super essential as this traffic is behind the conversions. Having the right count and keen observation of the website traffic is vital to measure the digital marketing campaign.

• Conversions: As we have discussed earlier, conversions are the result of a successful marketing strategy. Conversions are also a result of engagement and that the audience is readily accepting the brand and its products. Which ultimately means that the brand can earn money. This could be the biggest metrics as brands consider money coming in as the biggest win and also a mark of successful marketing strategy.

• Bounce Rate: Bounce rate is the biggest drop out of any brand and also a sign that the audience or the traffic isn't happy with the provided content or information. The right count and knowledge of bounce rate are important as it helps brands understand demands of its audience. 

• SEO ranking: SEO was the major reason behind people choosing digital marketing and taking a shift towards the newer and innovative way of marketing. Being on the top of the search engine brings brands closer to their target audience and is also visible to the newer traffic. Monitoring the SEO ranking helps the brands know their proximity to their audience. Also, it would make the digital marketing metrics clear.

• Visitors count: Visitors are the encouraging element of any digital marketing strategy. Keeping a keen eye on the visitors to know whether the majority are new or the ones that had once left and have returned now. This helps in measuring the digital marketing campaign. To the uninitiated, digital marketing has a factor called remarketing and retargeting. The result of both of them is to bring the traffic that had left a brand’s website. 

• Queries: If the information and content provided on the website or other digital platforms are relevant and easy to understand, it brings queries from the expected leads. This also shows how well the digital marketing campaign or strategies are going. Only if the digital marketing strategies are going well, it brings enquiries or queries.

So these are some of the organic ways to measure digital marketing strategies. Even though organic, it conveys a lot about the working of a digital marketing campaign. 

Have you ever tried to measure your digital marketing strategy?