Traditional Vs. Digital – Which Is The Best Marketing Strategy For Your Business?

With the internet creating ripples across the globe, almost everything under the sky has gone digital, and if they need to survive in the market, it is high time the businesses follow the same track. The debate continues to know if traditional marketing is still powerful or if the digital marketing services are surpassing them. With the magazine giants shifting to the digital mode & the increasing popularity of digital newsletters over the paper bulletins has leveraged the impact of the digital marketing on most entrepreneurs, persuading them to make the shift. Although the traditional marketing & the digital marketing are at loggerheads, they seem to have their benefits in their own way.

Marketing - Traditional Vs. Digital

The traditional marketing ways have their own facets, their own pros, and cons, and so do the digital marketing solutions. In a nutshell, traditional marketing is about using print ads on magazines, newspapers, posters, flyers, brochures, etc., putting up commercial ads on the television, radio, hoardings, billboards, etc., whereas the digital marketing solutions, in a broad sense, involve building a website for your business and promoting it by advertising on the web using tools & platforms like the search engine, putting up banner ads, the social media services, PPC services, & likewise.

The purpose of digital marketing is no different than that of traditional marketing, but the only elemental difference is that the digital marketing strategies make use of digital devices, digital solutions, & digital tools on various digital marketing platforms implementing different digital marketing solutions like the social media services, PPC services, etc. At such times, the traditional way of marketing comes to the rescue, and it helps in conveying the message about your brand, your products, your services, & your overall business. But, if you need to stay in the market & more importantly if you want to stay ahead of your competitors, you cannot just rely on the outdated marketing techniques. 

Where To Invest In?

If setting a budget for marketing was one thing, investing it in the right place to get a better ROI is an entirely different thing on its own. Survey reports show that in the past 1 year, there has been an almost 160% fall in the usage of traditional marketing, and a 14% rise in the implementation of the digital marketing was recorded in the same timeframe. Though it has taken a backseat, it does not mean that traditional marketing has lost its essence as it has its own benefits and it still finds its application in many fields. However, since the current marketing trend is inclined towards the digital methods, focusing to invest on the same is bound to bring better privileges to your business, along with the best bang to your buck.

In one of our next blogs, we will jot down a few very common differences between the traditional way & the digital way of marketing a business.