Top 5 Tips to Improve Your Instagram Marketing Strategy

Instagram has more users than any other social media handles. More than about 700 million users are using Instagram very frequently. People are liking, commenting, and getting engaged to the entire social media handle. Instagram is growing magically and the most promising for it is its enhancements and the frequency of bringing these enhancements. There are different sectors on Instagram working on their toes to showcase their content and creativity. There are many brands that are a part of Instagram because of its enhanced features that help brands in making their content creative and impressive. Instagram is a viewer oriented platform that makes enhancements and improvements only for its viewers. Also in the general scenario, people don’t appreciate seeing the same and regular content. They appreciate content that is new as well as aesthetic.

Instagram is giving high opportunities for businesses to run it through Instagram. Small businesses are grown and nurtured on Instagram. In such a scene, Instagram becomes a hub of marketing and hence marketing strategy is obvious. Having an Instagram strategy helps brands and digital marketers track the strategy level as well as the work. Strategy is the way work is executed or maybe a planned way in which a work must be executed. Hence marketing strategy is a must and it acts as an add on for any campaign, be it a social media campaign or digital marketing campaign.

However, making a strategy isn’t a cakewalk. Strategising any move is tougher than thinking about the activity. Brainstorming is a session done with almost everybody, unlike execution planning. Strategising however is always done under the guidance of experts as strategising requires a lot of experience. So today we are going to throw light on some of the tips for your Instagram strategy.

Engaging hashtags: Hashtags are an important aspect of any social media campaign. It is a way to be visible to your audience. It enables your audience to reach you easily. Also if the hashtags are trendy and engaging people start to use and that makes a lot of posts under the same hashtag. But certain things have to be remembered before adding hashtags to your post. First thing, the hashtags must be trendy and relevant. To find out the trendy and relevant hashtags many websites would help you find the most relevant and trendy hashtags in the selected category.

Enticing contests: Contests are the way to keep your Instagram followers connected to you. Contests could include giveaways, photo contests, selfie contests and a lot more. This enables and also encourages your audience to stay connected to you. Increasing followers’ aren't a tough task, maintaining them is a tough task. If the content isn’t produced rightly then people tend to lose interest and leave your page. To sustain the interest of your audience, putting up contests are quite integral and advisable.

Interesting Instagram stories: Instagram stories are a very easy and convenient way of connecting to your audience. It becomes a bit challenging when brands need to upload content every day, so to maintain the customers and not lose them, brands can upload engaging stories which would engage the viewers and their followers. Using hashtags in your stories also helps in getting good engagement and reach. There is again a tip in uploading stories as a brand. Stories must be other than talking about your brand. The basic reason behind this is that already your Instagram posts or feed is talking a lot about your brand. Customers want to see behind the scenes, your fun time as a brand, your personal story and that is where they get connected to your stories or feel engaged.

Use Instagram tools and features: Instagram is a treasure box of features and tools made to make Instagram business easy for brands. The major reason behind having enormous tools is to help brands use this and come up with innovative content. Instagram tools like insights must be used to find out how well your Instagram ad campaign has done. Instagram ad insights tell you how many accounts your ad has reached, how many reacted to it, how many forwarded it and many other such details which would be helpful to you. It helps you track your ad and understand why it went well or didn't go well.

Post on the right time: Posting time matters a lot. Many social media experts say that the best time to post is between 11-1. However, posting in this time bracket might get you to see desirable results. However, it is you who knows better when your customers connect to you. Hence keeping a track of the posting time is quite essential.

No strategy is tough to execute with the right set of tips. Social media is an engaging platform and can give a lot of results if done in the right way. We have brought a few handpicked tips to improve your Instagram marketing. Why are you waiting now? Kick start your Instagram marketing today!