Reasons why your business needs a Mobile App
Gone are those days when a customer would ask for the store’s address or a phone number to reach out to. Now, there has been a huge transition from inquiring about the store address to website name to knowing the mobile app, customers have started to get even closer to the business.
If you are in the opinion that mobile applications are exclusively for bigger brands that provide services worldwide, then you are mistaken. Since there is a rapid increase in the number of businesses online, it is very essential for businesses to follow the latest trend, as it defines the agility with which the business operates and how convenient it is for the customers to reach out. There are reason mobile devices are called “smartphones”, as the phone carries a host of applications that make it easy for users to handle.
We as a digital marketing agency in Hyderabad, persuade businesses, irrespective of size and scale, to give a try on mobile applications that cater to their services. Mobile applications are necessary marketing tools that help businesses to engage with their customer base and build a reputation in this competitive market.
We know that few businesses consider the market conditions and think that an efficient mobile strategy requires just a user-friendly website, but we should also consider the latest trends, where businesses all around the world have started migrating to mobile apps.
Let us check the App usage stats before getting into the reasons why a business needs a mobile application
- About 56.8% of worldwide web traffic comes from mobile devices.
- About 69.4% of internet users use mobile shopping apps on mobile devices.
- 82.8% of mobile device users search for products or services online, while 56% of them search for the same products and services through mobile applications.
If you are still not convinced or confused about whether to go for a mobile application for your business or not, then fret not, we will provide you with some amazing and useful benefits and give you reasons to join the club.
1. Connecting on a personal level: Businesses need to have that personal connection with their customers, and this can be achieved with the mobile application. Wondering how? It is simple. The user can open the application with just a click rather than opening it in the browser, which takes some time. On the other hand, the mobile application makes it much easier for the users to leave any feedback, and also businesses can take this chance by attending to the negative as well as positive reviews on a more personal level and in the quickest way. We can also add another point to this when a user logs in with his details, then personalised notifications with offers or discounts can be popped up in the users' notifications.
2. Creating a brand image: It is very much necessary for the users to recognise a brand to be a go-to destination that fulfills their requirements. And this is achieved by businesses when they provide adequate, competent, and quality services on one end and also maintain a perfect balance in the competitive market. A mobile application will help in providing this sense of presence, availability, and easy reachability to the users by being available at their fingertips. With the accessibility to the brand’s products and services at their fingertips, it multiplies the image of the brand and enhances the brand image among the competitors.
3. Adequate customer service: You didn’t believe us when we told you that mobile applications are game changers. You might get convinced with this. It is the customer that drives a business to the next level, and it is vital for businesses to focus on providing the best customer service. With mobile applications, the delay in responding to customers' queries can be reduced by connecting them to chatbots. These chatbots are conversational applications that interact with the customers and give a resolution to their queries just like how a human would do it. When the customer gets an instant resolution to their problems, they would start to trust the brand on a greater level and would stay loyal to the brand.
4. Improved accessibility: Mobile applications have the benefit of providing greater exposure to a business on different mobile devices. If a business wants to come up with new ideas, or if a specific product needs to be sold before a certain period, then businesses can use mobile applications as a medium to send promotional coupons, discounts, offers, advertisements, etc. via push notifications at any time. Such notifications will encourage the customer to open the app, check the available offers, and encourage sales. Based on the customer’s reaction, businesses can do their analysis and evaluate the customer trends and then change the advertising strategy if required.
5. Quality user experience: There is no end and there are no rules for the type of experiences that the user would find engaging and appealing. They are ever evolving, so there has been a substantial transition over a while. A business having a mobile application should focus on streamlining the app in providing customers’ basic needs, giving an enriching experience by making it easy for the users to browse the mobile app. This enriching experience depends on how conveniently the user can access the app and the efficiency with which the users’ requirements are fulfilled. With the mobile application being handy and seamless, it is considered to provide a quality user experience and is easily accessible.
Let’s sum up this by saying; mobile applications for businesses will make them future-ready and help in securing the brand presence in the market. If you are striving for development, then creating a mobile app can effectively help in achieving these goals.