Top Benefits of PPC Marketing for Your Business

Digital marketing is an immense umbrella term as it encompasses everything from designing and developing websites to paid ads, and every element used has its pros and cons to consider. We consider keeping these pros and cons in our mind while building a strategy because we don’t want our clients to miss out on the best combination of methods that we use as a marketing strategy.

We strongly believe that if a marketing strategy is not drawing the customers to the business, then we are leaving all the money on the ground. We can’t agree more with this, so that is the reason we design the marketing strategy in such a way that it is carefully crafted with both paid and unpaid tactics.

For now, let us stick to the paid tactics that most digital marketers use and before we jump in on why paid ads like Pay-per-click. We would like to show you a few eye-opening statistics that will show you reasons why investing in PPC is effective.

Do you know every second there are over 40,000 searches processed through Google? And with that there 63% of people say that they willingly click on Google Ads.
75% of people who click on ads have stated that the ads have made it easier for them to find the information they are searching for.
Google has estimated that Pay-per-click helps to increase brand awareness by 80%.
If you are having in-store, then it is stated that if local businesses target their audience geographically through PPC, they get an increase to their in-store visits by 107%.
69% of mobile searches for a local business result in a user calling that business.

Now that you have seen some real-time statistics, you might be wondering what exactly is PPC (Pay-per-click) advertising?

We are here to help you out with that. So, let us learn about PPC advertising

With the word Pay-per-click, at the first glance, you might have understood that it is just about paying money for the number of times a user clicks on the ad. Yes, this is true for the brands who are investing but it is not that simple as it is said. PPC advertising also involves a lot of research as the ads are placed based on the keywords of the brand. And digital marketers also keep in mind that it is not just the clicks on the ads that come undercount, it is also the number of conversions that are required.

Coming to the actual point, as said, PPC is a form of advertising where brands pay a fee each time a user clicks on the posted ad. This explains that the brand is only paying for the traffic these ads generate instead of spending on estimated impressions. So, the best kind of PPC advertising campaign works on leading a customer to fulfill a valuable action, which can be as simple as submitting a form, downloading an e-book, or purchasing a product or service.

There are three primary types of ads that digital marketers use which have their efficiency.

Search network ads – These are text-based ads that show on Google search results, like sponsored links, shopping page ads, and results in the shopping banner.
Display network ads– Image-based ads that are displayed on the websites where the audience visits, usually in the form of a banner, sidebar, or footer image.
Video ads – These video-based ads are featured before, during, or after YouTube content.

We will now quickly jump to the benefits that businesses can experience with the right pay-per-click strategy.

1. Higher website traffic: It is a fact that paid ads do not contribute to the ranking of the website, but it surely does pull out traffic overall and increase the number of overall clicks the website gets. And yes, we also agree that a website requires organic traffic, but climbing the organic search rankings can take time and that is when PPC comes in. We design, build and implement PPC campaigns that will start driving targeted traffic within no time and will eventually increase the user activity on the website that will contribute to higher organic rankings.

2. Increase brand recognize: Every brand that has its online presence would wish to be recognized by the customers and by the competitors. It is sometimes important for the brands to show up themselves multiple times to the customers before making a connection. And for that, retargeting in PPC can be used, wherein the site visitor can see relevant ads on other web pages after visiting your site. So, a consistent presentation of a brand in the right places will increase brand recognition and drive more sales to the website.

3. Multi-layered targeting options: Geo-targeting is one such amazing element that we can find in PPC. This is the process of targeting specific areas like a city or region and excluding or including certain marketing areas by proximity. It is not just this, digital marketers can also put metrics like age and interests of the user making it easy for targeting specific customers.

4. Retargeting: Retargeting is a part of PPC where advertising is combined with analytics to see how a user interacts with the campaign, remembering them and then retargeting them with the ads accordingly.

We believe that this is an effective way to re-engage those customers that have visited the website and then encourage them to convert back. And the beauty of this feature is that since the consumers are already familiar with the brand, there are high chances for them to purchase from brands that they have already seen before. With this highly effective advertising strategy, any brand can improve its brand awareness and draw more new customers.

5. High return on investment: With all the above-mentioned benefits, PPC advertising is a marketing strategy that sure shots give higher returns for a business. This is because PPC ads are created to encourage the target audience and convert them into real customers.

We do not say that you need to consider only this strategy, but this is one of the quickest and effective ways to boost the conversion rates of a website.