Top 5 social media monitoring tools you must know

It is said that social media is the key to listening, engage and building customer relationships. 

Social media is the most innovative and revolutionary thing that happened to people. We can also consider it to be one of the most remarkable innovations in the field of digital development. The entire idea of connecting people was and is still a very innovative idea. Networking was a term that was only used for connecting businesses or the business community but with the advent of social networking sites, it has become super easy and flexible to connect to people across the globe. This is the power of social media, uniting, connecting, and engaging people. For most of the time, social networking sites only did for what it was made, it concentrated on making better enhancements through which people could find each other easily, brought in many enhanced features for people to enjoy being on social media, alongside it introduced a lot of games that made people even more attached to social networking sites. The entire concept of social networking sites was not started by facebook but much earlier than that with Orkut and yahoo messenger. However, it did not have as much as Facebook had to offer and that is the major reason behind Facebook being able to take it over very easily.

Facebook ruled the entire world for so long, everybody was a big fan of Facebook. Sharing pictures, videos, uploading every good thing on Facebook had already become a thing for people. The comments and likes on individuals' handles started motivating people to upload more and more of their pictures and videos. Facebook just changed the concept of “ Being Far Away”. After Facebook the world was wrapped up as one and anybody, sitting in any corner of the globe could contact each other. It was slowly and steadily people started knowing what social media is and started to be a part of social media. Facebook was not just a social media handle but an individual's personal diaries where they could upload and express anything they wanted to.

Facebook had its era for quite a good amount of time until Instagram took over it and became the place for everybody. Instagram is one of the most popular social networking sites of the time and almost everybody is on the platform. For quite a good time Instagram worked like any other social networking site that brought the world together but today the entire phase is different. Instagram has become the first choice of brands to represent their brand. Instagram has become the most affordable and reliable platform for all the small and big brands too.

As we have seen, social media is a fluctuating and ever-changing digital platform. Nothing remains the same for a longer time. Hence it is crucial to have a keen view of the changing trends of social networking sites. As most brands use social media to put forward brand information to their audience, it is vital to have regular monitoring. Several social media monitoring tools act as a helping hand to digital marketing agencies and social media marketing service providers. As there are too many tools, it is a bit challenging to choose the best ones amongst them.

But how do we do them? 

Not to worry, we have curated the top 5 social media monitoring tools for you to choose the best one. 

• Hootsuite: It is one of the most popular social media monitoring tools. This tool helps you handle all your social media handles smoothly. It is free software and can track many social media handles at a time. The best benefit of this tool is that multiple posts scheduling is possible with this one tool and that too steadily.                                                                                             
• Digimind: It is amongst one of the most important tools. Social media gives you a wider space to present your products but the goal that lies behind presenting a certain piece of content is important. This goal-reaching rightly to the people is more important. Digimind is a tool that can track perception. It gives reports and feedbacks on the type of perception left behind by each keyword and also how the target audience is taking it.                                                                                                                            
• Sprout Social: Sprout Social is one of the popular social media monitoring tools. There are two social media scenarios. One is just being a part of the social media cult and the other one is being an active part of social media. The second one requires an engaging approach both from the brand as well as the viewers. Sprout social tracks the social media engagement for the brands to work on it even better.                                                                                                                                                                
• Buzzlogix: It is one of the simple tools to manage, monitor and make an engaging social media platform. Buzz is what sells in the market. Isn’t it, something like trends. As trends rule the market now and then, likewise buzz does. This tool catches all the buzz for you. It helps you collect all the feedback that people have for you.                                                                                                    
• Zoho Social: Zoho Social is the most used commercial social media monitoring tool by most businesses because of its flexibility and ease of the process. It is a tracking platform, where you can easily track your conversions, performance, and measures taken to bring in profits. 

Social media is constantly evolving and hence brands need to keep monitoring and tracking their social media handles.