Top 10 Tips to Navigate the New Wave of Influencer Marketing

Influencer marketing is the endorsement of products or services through popular or known figures on the digital platform. Social media is where this entire trend started and became extremely popular. There are many figures on social media with regular content creation and connecting content who have quite a good number of followers on social media. The common trick of influencer marketing is the popular or public figure, endorsing products and people following the handle will follow the brand endorsed. Also, this may lead to people buying the product out of love and loyalty for the public figure. The reason why these people are called influencers is that they definitely have the power to influence the purchasing decision as well as the entire buyer's journey. 

We might have seen many people wearing clothes or pieces of jewellery or clutches and endorsing the brand by making a reel video so that it gets more reach. Also, they definitely mention the product’s handle in the caption. All of these are influencer marketing strategies. 

Social media is a great way of increasing your business if done in the right manner. Digital marketing agencies with their expertise and hold in the field can help and suggest from the initial stage itself. Targeting the audience, expectation of the traffic in terms of numbers, the right influencer’s list for the business, the insights, benefits, and expected outcome, all are taken care of by the digital marketing agency. Let me tell you some tips to navigate the futuristic wave of influencer marketing. 

• Know everything about influencer marketing: It is quite important to know the strategy in and out. Different platforms have different sets and ways of running the strategies. Different strategies work with different platforms, the strategy that may work with Facebook may not work with Instagram.                                                                                                                                   
• Understand content marketing: Content is the king and marketers must know how to use them. Knowing which content suits the platform right is quite important. The right content and influencers can definitely influence the customers in a much more effective way. Content is also a powerful tool in standing out from the rest. So content trends must be concrete and strong.                                           

• Know your influencers: Brands shouldn't just judge the influencer by the follower's list. There are many people with a lot of followers just because of doing unnecessary and meaningless content for which they are trolled later. Such people have a lot of followers but with a bad brand identity.                                                                                                                                                  
• Connect to the audience: Sales is secondary if connection and engagement with the customers happen. An engaging and enticing brand image always leads to higher conversion. If in the initial time itself viewers are just spoken to change them to customers, they don't really connect to the brand.                                                                                                                                       
• Collaborations are the best: Paying and also letting your product go for free is a considerable loss. Brands and digital marketers must concentrate on influencers interested in collaboration. Many brands are new and have fund issues, for them collaboration is best and effective.                                                                                                                                                         
• Reach out to the influencers personally: Efforts put by the brand to reach the influencers personally can be more fruitful and effective as influencers might get connected to the brands and can wave off the money, extra waiting time, etc.                                                                                                                                                                                                                                                  
• Have referral influencers: Always have good contact and relation with the influencers so they may know a lot of big shots that can prove to be your best b2b clients. Also being in touch with these influencers can help you get prospective clients in the future.                                                                                                                                                                                                        
• Approach creatively: Just like actors and actresses, these days influencers have become too choosy to endorse any product. They look for products that are unique as it increases their credibility too as an influencer. Approaching creatively and talking about the uniqueness of your product might convince them soon and quickly.                                                                                       
• Research your market: Much before jumping the running train, we must know where the train will lead us and through which way. What we simply mean is, much before working on influencer strategies, brands must know whether it will work in their market. Will the people in the market understand the way of marketing? Only if the strategy is market-ready, brands must proceed.                                                                                                                                                                                             
• Track the results: After the completion of every strategy, brands and digital marketers must track the result and analyze the insights. This not only shows a clear picture of the campaign but gives scope for improvisation too. Also, it talks a lot about the likes and dislikes of your target audience and the working of the model in your market. 

We hope the blog helps you to understand the future of influencer marketing with ease and much more clarity now.