Why must brands rely on digital marketing amidst covid 19 pandemic?

The covid-19 pandemic has changed many scenarios of many well-known industries and brands. Our imagination should make itself understood as to what would happen with a year of lockdown. It affects the pockets of the buyer, alongside it hampers the brand's traditional marketing strategies. Brands have not put a lot of emphasis on making a digital presence, which caused them a great loss while the pandemic. To view the pandemic sentimentally, it is a massive threat to human life but the base power to sustain or fight from such a threat is only the economic fitness of the individual and the country. The dependence of businesses only on traditional marketing had cost them heavily.

Traditional marketing has drawbacks in terms of cost and natural calamity whereas digital marketing is free from such setbacks. Pandemic has taught businesses the importance of digital marketing for their business. Let me give you a few reasons why brands must rely on digital marketing during the covid-19 pandemic. 

• Social Media is the new bazaar: Social media helps a brand to create community. For instance; H&M is not only a brand but a community as they have quite a good number of followers and loyal customers. Every known brand tries to build community and social media presence to increase brand loyalty and awareness. This is something that helped known brands in the pandemic. 

• Everything is online, with social distancing: In traditional marketing, people have physical meetings and then they convert the leads but social media has smarter ways to convert leads online. Digital marketing uses different online ad campaigns to understand what the target audience is looking for. It is found that people right from the advent of covid-19 have started spending more time online than on reading books or doing things physically. This gives a big yes for all the brands to rely on digital marketing as the traffic is driven to the online space.                                                                                                                    
• Go online with an expert: Digital marketing needs experts. It needs good and experienced digital markets that don't experiment and work on the real work right from the beginning. Pandemic had already made businesses go into loss, and if digital marketing takes a lot of time then that time results in a loss. Experts first listen, analyse, understand and only then start working for your brand. 

• Use of different tactics to handle pandemic: Pandemic required a marketing module that was responsive and adaptive to the environment. Due to access competition, businesses need to be on their toes. As the digital age is dynamic, so is digital marketing. Seeing the changing trends in the buying and selling sectors, marketers need to opt for different ways to showcase products and generate leads. 

Digital marketing seems to be just surrounded by SMO and SEO, but it is much deeper. The best reason to opt for it is, it has different strategies in place for different products. That clearly states its dynamic and businesses can only fight the pandemic with techniques that are adaptable and responsive.