5 Mega Trends Transforming the Future of Digital Marketing

Every year, month, and week has its unknown consequences. However, the previous year 2021 has proved to be the most unpredictable year for everybody. Nobody would have seen coronavirus sowing seeds. The pandemic has however hampered human lives in many ways. Everybody is suffering and so are businesses suffering. There have been many changes that took place since last year. We had and still are experiencing a different environment where people are masked, in distance from each other, and most importantly always living in a fear of being attacked by the virus. The covid-19 pandemic has shown us that nothing in this life is permanent or stable. Everything changes with time and situation and one must be ready to accept. However, who even has a choice? 

Businesses and business leaders must know the fact that marketing is subject to the market environment. Any marketing model used, let it be digital or traditional it must be in line with the marketing environment and trend. With the changing trends in the market after the covid-19 pandemic, digital marketing trends have also changed. When there is no sector left that isn't affected by the pandemic how could digital marketing companies escape it? However, taking it positively, instead of sinking they emerged with new and engaging ideas. 

 Let me walk you through the 5 megatrends that have transformed the future of digital marketing.

1. Everybody is an influencer and content creator: Have you ever wondered why content creating is stressed upon? Or why producing quality content is stressed upon? This is because, in the year 2021, everybody has become content creators and think of themselves as influencers. It is said that not everybody is fit to do everything and that this is the reason each field has its experts. Platforms like TikTok, Instagram reels, mitron and so many more have changed the way people see the content. Anything created can’t be content. Content is created with a specific target and technique.                                                                                                                                                                                                                                                                                                                                                                                                                                                       
2.  The entire world is your market: Globalisation was indeed necessary for India and so the country got it. However with traditional means of marketing and customer communication we weren't able to use them completely. With the improvement in the technology sector, everything is digital. When connectivity is possible, digital marketing and selling of goods are undoubtedly possible.. Online shopping had a concern believing the seller, but today there are more than 1.5 billion online shoppers. This simply tells us how efficient digital marketing has become in the year 2021.                                                                                                                                                                                                                                                                                                                                                                                       
3. Strategic changes post covid-19: The pandemic has changed the market. There have to be changes made in the campaign and ad strategy. Also due to the pandemic most, people aren't very good with their pockets and so their purchasing decision may vary a lot. So strategies used must be so accurate that it hits the customer at once. With less income amongst people campaigns and ads run must be more engaging and promising to gain the trust of the people easily.                                                                                                                                                                                                                                                              
4. The digital Shift: Live or in-person meetings amidst covid-19 pandemic are not possible at all. But sustaining in the market is a must for businesses as well as brands. So many people switched to digital options like virtual meets, webinars, used social media to showcase their products. Video marketing became super popular. More than 75% of the people in the world have become a part of the digital world                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
5. Huge Data: All the traffic is online, and so everybody online can be recorded. Digital space uses tools to record the data for future use. Now it is quite easy to find out people viewing videos on YouTube, or tweeting on Twitter, or engaging with a post on Instagram. This data gives great scope for businesses for lead generation as well as the good scope of building community and brand loyalty. Having a large amount of traffic is always a boon to the business.    

The changing trends in the market and the world are challenging at a point, but digital marketers being the new-age marketers take these on a positive note and come up with market environment-specific strategies.