Insights On The Changing B2B Marketing Trends - 2021

The name already suggests the meaning of B2B marketing-business-to-business marketing. Unlike B2C marketing being consumer-oriented, B2B marketing focuses on having a business relationship with corporate houses, to make it simpler, marketing is done to supply bulk goods or serve the bigger organization. The B2B sales chain revolves around businesses connecting with big organizations or companies. The marketing content of B2B is slightly different from B2C, as it is way more informative and straightforward. 

The digital age marketing has turned the digital platforms very dynamic and their trends keep on changing very often. For instance; “reels” - nobody thought it would become a go-to digital media feature for businesses to feature their product. With the various technological evolutions, B2B sales must be smooth. With the ever-changing technology and trends, it is vital to have accurate strategies in place

Let's look at some of the changing B2B digital marketing trends in the year 2021

• Artificial intelligence: Art ificial Intelligence is a boon to the commercial industry. Much before marketing, it has been used for children’s toys. Observing its efficiency back then, every day knew it would be used in many other aspects and so AI being a part of the B2B sales is no surprise. It has profoundly brought a change in the marketing and sales industry. Chatbots have become the most opted option for marketing.With increased customer interaction, customer engagement also increases. It also plays a big role in generating and nurturing leads.

• Account-Based Marketing: Account-based marketing or ABM is one such strategy best suited for B2B marketing, where a group of people works on bringing out accurate strategies to find out the best-fit account for businesses. ABM helps the B2B sales locate the best account to receive the best ROI.                                                                                                                           
• Video Marketing: Visual content is always preferred by buyers as it gives more in-depth knowledge about the product. It is a super good tool for B2B marketers to showcase their products and unique selling points. Also, watching videos is a part of product research for buyers. B2B sales where people invest more, video content helps them understand the product altogether.                                                                                                                                                                                               
• Customer-centric approach: To engage B2B customers, marketers have tried coming up with various engaging and interactive activities to maintain their connection with customers. Customers in the B2B segment are prone to trade fairs and exhibitions etc, but due to the pandemic marketers obviously can't put up virtual trade fairs. However, they have tried to cover these gaps up with many other digital activities like online quizzes, games, etc. For instance; bad reviews on Google my business, negative comments on social media, etc. To avoid such risks, businesses must have a great consumer buyer relationship.

• Lead conversion: Leads conversion is even more important than leads generation. Marketers have used only guides, eBooks, and webinars for B2B that helped in lead generation but couldn't nurture them. There are different ways to lead conversion like blogs, Social media, in-person events, newsletters, etc. 

• Local SEO: Google my business listings have become very vital in the previous year. Having good reviews on such local platforms and on social media is quite important. GMB is a specialist feature for geographical marketing, that helps in understanding the user’s location, product need, and then sell. Letting go of this local SEO, businesses let go traffic that can be converted. 

Why should all the innovation trends happen in B2C and not B2B? Here are the B2B digital marketing trends- 2021. Now make your B2B marketing engaging and customer enriched.