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The skyscraper technique is a great way to earn quality links, but only if the marketers use the above mentioned proven process. There’s no doubt that the skyscraper technique is an effective way to build high-quality backlinks to the content and if this Skyscraper Technique is implemented, the website will be on top of the search engine results in no time.
The Ultimate Guide for Skyscraper Link Building Technique

The Ultimate Guide for Skyscraper Link Building Technique

We all know how hard it is to capture the attention of the target audience when there is competition heating up in the online market. For this very reason, marketers have started being more creative in terms of creating content, by considering which type of content resonates best with the audience. 

When we talk about link building techniques, you might have heard about the skyscraper technique, which was created by Brian Dean of Backlinks. Back in 2015, this technique has taken the SEO world by storm, as this tactic has doubled his organic traffic in just 14 days.

Let us give you a brief about Skyscraper link building technique.

The skyscraper technique is about finding popular content, then creating a better copy of the existing content, and finally attracting high quality backlinks.

Reasons for the technique to work 

1. Ongoing demand on the topic

2. Dealing with an already existing audience

3. Ranking potential

Now that you have seen why to give a shot on this technique, we will now talk about how it works and the impact it creates on the website.

  1. Research and check what’s popular: The pulse of what’s popular in the niche topic will make the marketer sorted. If there is no audience for the content, then no matter how good the content is improvised, there would be no one to read it.                                                                                                                                                                                                                                               
  2. Narrowing down the competition: As the most popular topic has been chosen, the next step is to narrow down the competitors by researching them. Ahrefs is one such tool that will help marketers to research the competitors and check out what keywords that the competitors are ranking for.                                                                                                                                     
  3. Recreating better content: Recreating content should bring more value to the original one. In that case, marketers will take the chosen topic and give it a makeover by adding in-depth information to it and make it look more attractive and appealing.                                                                                                                                                                                                                          
  4. Pitching to the audience: Now that the post is ready, getting some initial buzz for the content is very essential. With the proactive and systematic approach, it would not take much time to increase the backlinks of the website and rank on the search engine results page.                                                                                                                                                                       
  5. Measuring the backlinks: Your job as a marketer is not done once the content starts to earn backlinks. You  will have to use tools to monitor backlinks to find the backlink profile so that it would be easy to execute the skyscraper technique. This allows marketers to analyze what’s working and what isn’t, so they can continue to build amazing backlinks that’ll supercharge the content on the search engine results page.                                                                                                                                              
  6. Staying current: One thing that you should remember is no information can stay unique forever. So, updating the content to stay relevant to the audience is crucial.

These strategies have great potential, but only if marketers take enough time to implement each step.

You have seen how this skyscraper technique works; let us look at the big no-nos for this technique.

•           Not including commercial elements in the content

•           Saying no to ads

•           Not dropping affiliate links from the content

All these will pull down the website ranking, as webmasters do not like the content to be linked to commercial content. That is the reason SEO experts link internally from the skyscraper articles to the pages that they want to rank, as this will build authority from the skyscraper content to the most important pages on the website. 

Though it takes a lot of time to do the whole process of recreating the content, once it is done, then the website would be ahead of the competition.

 

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