7 Primary Digital Marketing Tools Essential For Content Creation & Marketing

Experience and survey reports say that drawing a user’s attention and engaging them to visit your website is one of the foremost tactics to improve web traffic and to enhance conversions. This engagement is bound to happen only when the user knows well about your company brand, the products & services you offer, how they are relevant to the user, etc. With the competition getting tighter in every field, the smarter businesses are moving towards content marketing as one of the primary marketing strategies to improve the traffic, engagement, lead generation, and for overall better business prospects. 

Creating relevant content is not as easy as one might think. It is probably one of the most labor-intensive strategies, wherein you will have to understand your business, your audience’s habits & behavior, research & plan the topics, create appropriate & unique content, proofread it, get it published, promote it on various platforms, and finally keep a track of the results. 

Content Planning

Although there are many online tools like Mindmup, etc., that help you in planning the content to start writing with, BuzzSumo & Feedly are considered to be the most popular and widely used content planning tools used by most digital marketing companies.

• BuzzSumo – To start writing content, you need to know what the trending topic is, how the competition is, and other relevant clues. BuzzSumo is one of the top-notch influencer marketing tools that help in analyzing & revealing the topics that are trending in real-time and, which you could write to find influencers in the market.

• Feedly – Feedly is considered to be a central place where you can organize your feed, read it, and share all the information you wish to so that you can stay ahead of your herd in the digital marketing field. The tool helps in compiling all the relevant news feed from various sources and puts it in one place making it easier for the customer to customize it, and also, share it with others. 

Content Creation

 If you thought planning to write your content was one of the toughest parts, start creating the content to realize that you were wrong.  Although, it is the content writers who have to do the final job of creating some amazing content to attract the users, there are a few online tools that help while creating the content.             

• Evernote – The best way to keep your content organized and use it for future purposes is by using Evernote. Most content writers have skipped using other tools to choose Evernote as it is the one tool that helps you organize your content, prepare your to-do lists, save articles, plan your calendar, sync different devices, give access and collaborate your entire team into 1 single place of ideas.

• Grammarly – It is very human to make mistakes. But the users are not going to be very impressed if there are spell errors or grammatical errors in your content. Despite working hard on planning and writing your content, it is going to be a mini-disaster if there are spell issues or grammar errors. There are many spell checkers that do the job of checking the spell errors, but not everything can detect the grammar issues too. Apart from the Hemingway app, Grammarly is the most used grammar check app that helps in detecting illogical phrases, misspelled words, passive voice issues, etc. You can correct them accordingly to improve the content quality.

Content Marketing & Metrics

With the increasing competition comes the increasing demand to provide superior quality content. With almost 75% of the businesses focusing more on content marketing, the investment also seems to have increased to meet the demand.  W                           

• Google Analytics – To know that your content is in the right place and on the right track, it is essential to keep monitoring the milestones and success at each point. Google Analytics is a free performance-checking tool provided by Google, the tech giant, that helps to study the in-depth metrics about your content's stand in the field, how the readers are responding to your blogs, articles, videos, and other forms of content. 

Irrespective of the scope of your business or your industry, it is essential to consider availing appropriate digital marketing services to boost your business in the online world. Reports suggest that content has been a proven way to enhance user-engagement and improve your website traffic, in turn, increasing your conversions.