What are the Multiple AI Search Updates Announced by Google?

Time has changed from technology depending on humans to humans depending on technology. From the past few years, there have been a lot of updates on AI-related algorithms and search-related tools. But, recently Google has announced a number of profound changes that will give an impact on the core search engine and how the search engines will index and rank results in the search engine results page.

Let us get a closer look at how these changes are going to impact us.

Google lens

We will start off with the smallest of the update that Google lens did. You can ask the app to read out a passage from a photo irrespective of the language, it can also understand formulas and let will explain each and every step by producing videos or steps on how to solve the problem.

Google BERT update

A few months ago when BERT was released by Google, they have confirmed that almost 10% of the queries would be affected by the AI algorithm. But now, after the release of the new update, it started to affect 100% of the queries. In this way, Google will better understand the intent of the user’s search query.

In this new breakthrough ranking update, Google has started indexing passages on a web page; this means passages from a web page can be ranked when returning a search query.

Video Searches

Google has described this update as a new AI-driven approach that is able to understand the deep semantics of video and identifying key moments in the video. They have started testing this technology and expecting 10% of the searches on Google to use this new AI approach.

Sing it or hum it

The new update in Google's assistant has made it very easy for the user to find a song just by singing or humming the song. It is like we all have experienced a situation where a song has been stuck in our mind, but don’t know which song is that. That is when the user can just hum the song in the google assistant and the AI model will help to match the melody with the right and related song.

All these algorithm updates in Google will give a greater impact on the search optimization and ranking of the website on search engines.