Are Search Quality Raters Influencing Search Rankings?

When we talk about search rankings, it is always Google that comes to mind, and if a business has a website online, then people ask “what is your website ranking?”. With the quantity of information available on the web, it is next to impossible for the users to find what they need, and that is when the Google ranking system comes into the picture. They are designed just to sort from hundreds to billions of web pages from the search index and give out the most useful and relevant results in just a fraction of second.

Search algorithms go for thousands of changes every year, but when it comes to relevancy and trustworthiness, human judgment is required. This human judgment is done by the search quality raters, where they conduct actual searches that are made by users on Google. Here, what is the most important thing that matters is, if the quality rater marks the website or web page as low quality, will it affect the search ranking of a website?

Before that, do you know there are around 10,000 search quality raters who actually Google contracts just to evaluate the search results? Yes, so it is like every web page, and website is evaluated and checked to see if they are actually giving true and genuine information to the users or not.

The quality raters will follow Google’s guideline which weighs around 160 pages and guides them on how to access a website quality, and whether the content present will meet the needs of the users. When these requirements are not fulfilled by the website or webpage, then the raters will give the listing as low quality.

Remember that quality raters will just give out the ratings and they cannot alter the results of Google directly, which means your web ranking on the search engine will not get affected. Their listing of low-quality web pages will let search algorithm to improve in a better way.

With this, we can conclude on the note that, no rating can impact a web page or website ranking in the search.