In the past 1 year, the Google Search Console has been steadily growing, catering to the primary goal of easing the important tasks easier for the website owners, techno-marketers, site administrators, and web developers. Google, the tech giant, is renowned for its pro-customer and pro-employee quirks, and this inclination pushes towards making new changes to its online marketing solutions, tools, focusing on making things much easier & better for their users. This vision and conduct of Google have paved way for many changes that eventually ensues a modified version of the existing tools & resources. Currently, the changes have reached out to the Search Console that has led to quite a few changes in it, and this article is all about the new features & changes that impact the online marketing solutions.
Precisely, What Is Google Search Console?
To begin with, the Search Console, previously known as Google Webmaster tools, is a compilation of resources and tools, put together by Google, aiming to help techno-marketers, website owners, site administrators, and web developers, to monitor the performance of their website in the Google Search Index. Be it to know about the search traffic, crawl data, search appearance, technical updates, or other informational resources, the Google Search Console gives it all for you. Apart from providing the needed educational data, the Search Console also helps in optimizing the website visibility and keeps a check on the indexing status too. A specialist or a newbie, if you have a website, Google Search Console can help you monitor, maintain, and fine-tune it accordingly.
The New Changes
With the past year seeing the Search Console growing in its use, Google has probably vouched to take advantage of this increasing usability and make improvements to it. Google announced at the end of January 2019 that it would be making a couple of changes to its Search Console, which should be out for the public by the end of March 2019. With these changes, Google looks to depreciate a few old features and turn the focus on the new Search Console features. In this blog, we briefly mention the upcoming changes that Google is planning on implementing to its Search Console.
- Bye Bye To The Crawl Error Reports, API, & Sitemaps Data
The tech giant mentioned that it had received a lot of feedback saying most of the crawl errors listed in the Search Console was something where action cannot be taken, especially when Google crawls URLs that do not exist. By site indexing, Google believes that the website owners can themselves find and fix the issues more easily, and reprocess them. Along with the crawl errors report, the crawl errors API are also going down. The new Index Coverage report, Google assures that it is working on improving the way the errors are recognized & flagged. Apart from the crawl error reports & API, the sitemaps data are also going away from the old Search Console. Although the functionality of the sitemaps will still remain the same, Google is aiming at bringing in more information, especially about the images & videos to the new sitemaps report. Also, tracking the URLs that have been submitted in the sitemap files can be done easily within the Index Coverage report by just filtering it down, making it easier to focus only on the URLs that matter to you.
- Bid Adieu To Fetch As Google
- The User Management Is Gone Too
In addition to the aforementioned information that Google plans to replace with the new modifications, another revision has come to the User Management Interface, which will now be merged with the Settings section in the modified Search Console. Google says that its primary aim of bringing in this change is to reduce the clutter from the tool. Inevitably, the features of the user management interface from the older version of the Search Console will be replaced by the new version of it.
- It’s The Structured Data Dashboard Now!
Google is sending away the structured data dashboard too and plans on bringing in other dedicated reports to help get most of the data. Contemplating to give Rich Results to your website, the tech giant has added many reports to the Search Console like the Events, Jobs, Q & A, etc. So, when there is a syntax error parsing Structured Data on a webpage, it will be reported not letting you miss out on something critical. It goes without saying that to reduce the distraction from the other non-critical issues, the Structured Data types that are not backed by the Rich Results features will no more be reported in the new Search Console.
- Letting Go Of Other Old Elements
Google has confessed that by working to focus more on elements that are more important to the site owners, it took a hard step of letting go of some other features in the Search Console that include –
- HTML Suggestions – This one is going away without any replacement. With Google’s algorithms getting better over the years at improving the titles, Google probably felt it was no more needed to find & show short & duplicated titles to the users. However, Google suggests using other online tools that will help in extracting titles & descriptions, as it considers it to be a useful feature to the users.
- Property Sets – Another feature gone without a replacement! Although it was a feature loved by a few website owners, the petty number of users using the Property Sets element made it hard when it to justify its existence & its maintenance. However, Google says that it understands the need of the user’s to have an extensive view of their website & its performance, and so, irrespective of the sub-domains or the schema, a new option to manage the Search Console Account over the entire domain will be added soon.
- Android Apps – The Android apps features are also going away, and the solution for this is to move to Firebase. Google says that over the years, most of the significant information & functionality has been moved to the Firebase console, and so, the users shall now switch to Firebase.
After having comprehensive testing in the beta mode, Google has started releasing its new Search Console reports to all its verified users. Although these changes may not be very clear to the common man, website owners may seek help from any renowned digital marketing agency or from techno-marketers to have a better idea of it. At BOXFinity, a reputable digital marketing agency in Hyderabad, our technical experts are all revised with the latest updates, and keep working & implementing suitable digital marketing strategies accordingly to help grow your business and not let the new updates leave an adverse impact on your business’s online presence.