Top 10 Must-Use Digital Marketing Tools In The Market
Digital marketing is all about using different online tools & digital channels for marketing purposes. There are a plethora of options on the web regarding the numerous internet marketing services, the way to implement them, their benefits, etc. This is highly useful for small businesses and for the startup ventures who want to create brand awareness, promote their products, services, etc. But the dilemma starts when they really need to do it and have no clue about where to begin with.
Since everything is about going digital, it is essential for the business owners, entrepreneurs, etc., to know at least a little about digital marketing & its tools, about how it works, and how it is useful for your business. In this blog, we will briefly go through a few online tools that seem to play a major role in the digital marketing arena.
The Popular Online Marketing Tools
Digital marketing is a vast field with many sections under it. The SEO is a crucial discipline of the digital marketing field which involves all the on-page & off-page works like optimizing the HTML source code & content optimization, structuring the URL, building links, creating inbound links, etc., to increase your website traffic & to improve the organic search engine rankings of the website.
Here is a list of the popular digital marketing tools used by many digital marketing companies including us.
SEMRush – Although this tool comes with a very limited free version, it is probably one of the most popularly used ones. The SEMRush tool is basically used to keep a track of your website’s organic search engine rankings and helps in assessing it. While the free versions offer features that could help the startups and small businesses understand and know their SEO, the premium versions offer more dynamic features.
Ahref Tool – This is one interesting tool that not just helps you track, tag, and assess your SEO, but will also help you research your competitors & their rankings, understand competitive analysis, help in keyword & back-link research, track rankings, for paid marketing, and for overall web monitoring.
MozBar – Moz is probably the leading SEO toolbar in the industry and, it provides instant metrics data when you are viewing any SERP. You can access and compare the metrics, expose the page overlay elements, assess the page authority & domain authority, etc.
Screaming Frog – The SEO Spider Tool from Screaming Frog is mostly not used by amateur SEO analysts. It is a powerful website crawler tool which helps in evaluating the onsite SEO of a website by creating spiders for the website’s links, CSS, apps, images, script, etc., apart from allowing you to analyze the real-time results to help make SEO-related decisions.
Webmasters – The Google Search Console, previously known as Google Webmaster tools, is a free web service offered by the tech giant Google for the webmasters. This tool is basically used to check the indexing status of the website, to optimize their visibility, set the crawl rate, check crawl errors, Googlebot statistics, etc.
Google Analytics – This is another free tool from Google that helps in tracking the data, measuring the overall user engagement, to monitor & assess the SEO initiatives, to study the user navigation, the web traffic source, the organic searches, PPC campaigns, URL visits, social media traffic, display advertising, referral searches, etc.
Keyword Planner – It is another free tool from Google’s toolset that can be accessed from your Google AdWords account. It helps in finding out the top ranking keywords and the traffic levels for various search terms.
Grammarly & Copyscape Checker – Content for a website comes in different forms. Creating high-quality, engaging, and unique content is important for user engagement, web traffic, and conversions. These tools are used for content creation and marketing purposes. Grammarly is a tool that checks the grammar errors and helps in improving them. Although the free version can be used for basic corrections, the premium version offers in-detail corrections.
WordStream Landing Page Grader – Landing pages are important as they are the pages where the user lands on while browsing the web. They play a crucial role in giving the first impression to the visitor about your website, the products, services, etc., and they play a major role in influencing the visitor’s decision to stay engaged on the website or to leave the page. And so, they are rightfully considered as the assets of the website.
There are many other online tools that are used for the various digital marketing services. Small businesses and startups need all the help and guidance to flourish in the market. Having a sound digital marketing plan could make appreciable changes to your overall business prospects.