Top SEO Updates That Are Trending In Google

Google has never failed at giving the best experience to the users and that is what made them rank one.

For a better experience, SEO constantly changes, and whoever incorporates these pro-techniques can stay above in the competition. The reason industry experts suggest following SEO news and its updates is because these updates will optimize the search ranking in a much quicker and long-lasting way. 

To make it more convenient for you to know the list of latest Google updates, we have put them together.

1. Google’s new search engine for finding datasets: Google thinks of each and everyone and just to make it easy for scientists, data journalists, data geeks and anyone who require data for their work, can simply use this search engine which is designed specially to help people find datasets across thousands of data repositories on the web.

Now dataset search is available in multiple languages and works just like any other search engine. When publishers use this new schema markup, Google will ultimately expand the variety of topics included in the Dataset Search

2. Mobile-first indexing: Indexing and ranking done on the mobile version of the website are known as mobile-first indexing. Mobile-first indexing is enabled by default for all the new websites and for an older version or already existing websites, Google will continue to monitor and evaluate pages based on the best practices.

3. Google’s “Crowd Control”: You can get an update about a particular location every minute and can know how crowded that place is. The information is sourced from other Google users and feeds the information in Google searches to help determine the users how busy the location is and then decide whether to visit that place or not.

4. YouTube vertical video ads for TrueView and Universal Apps: Google has launched vertical video ads that give mobile users a more seamless experience. The videos are tailored to fit vertically in the mobile device even if the user switches to full screen.

5. Google’s shoppable image Ads: Google has introduced shoppable image Ads, where the users can directly click on the images that will redirect to the product website, where they can make the purchase. Retailers can now highlight multiple products within a single Ad unit by promoting products in Google image search with a sponsored label and a price tag icon on the image.