How to do YouTube SEO?

YouTube is a search engine. When you see the other point of view, it is the search engine for the videos. It has its search box similar to Google. After Google, YouTube has been the second largest search engine. YouTube traffic is about 92 billion page views each month, and it gives an enormous reach to different blogs and websites. 

 

 

Uploading a video on YouTube is not enough to get views unless you are a famous brand. Optimization of the video is needed to rank on YouTube. Similar to the content, YouTube SEO is needed to get more views and to rank in search results, but it is a bit different from others. 

 

 

YouTube SEO Guide: Ensuring the YouTube Search Ranking

 These are a few YouTube SEO tips to get more views on YouTube videos. 

 

1. Use Keywords in the Title of the Video

 

The video title must represent the actual content in the video for a user-friendly experience, which helps the YouTube search engines in terms of YouTube algorithm. 

 

 

2. Video Description

 

Video Description does play a significant role in ranking the video on YouTube. You need to place the keyword in the first two lines, which can be obtained by the auto-complete feature.  It is likely to be ranked in the Google search when the user search term is in your video description.

 

3. Naming the Video file

You have created and ready to upload the video on YouTube. You cannot give a name like mov001.avi or random_name.mp4 to your video file, it must include the keyword for sure. 

 

 

 

4. Using search data, optimize the existing videos

There are a few steps to be followed for optimizing the existing videos. 

 

  1. Go to Studio.YouTube.com

  2. Go to the analytics section and then to the top videos.  

 

Select the video you want to optimize for find it’s analytics page, go to the traffic source and select the YouTube search. Through this, you can find all the queries regarding why your video is not in the user-friendly search. According to that, change your tags, headline, video description and all. 

 

 

 

5. Use the feature in the YouTube video called Closed Caption (CC) 

You must enhance the narration of the video for a better user understanding. You can do it with the help of the Closed Caption (cc) feature of YouTube. It will show the text on the video through which the viewer can understand and establish a strong connection with the video.  

 

 

These YouTube SEO tips can only be profitable when you make engaging and interesting videos for the viewers. If you are making tutorial videos, you need to work on the script according to the targeted audience