Will Combining Chatbots With Email Marketing Give Effective Results?

Email marketing has been working for several decades and it is not a kind of marketing tool that is going to slow down, rather it will continue to grow and be the most used and helpful marketing tool for the marketers. There might be few of the elements that have been added to it, but email marketing services can never out of fashion. The elements that we were talking about is Chatbots.

What is a chatbot?

It is an artificial intelligence program that encourages human interaction conversations by using pre-phrased text. When a user types in a question or selects a question that is already given, then the chatbot will give the answer instantly which is already pre-calculated. 

It is for sure that chatbots are trending, but it can never overpower email marketing.

Want to know why?

1. Larger reach: People are more acquainted with checking of emails on mobiles. As we have already told about the active users around the world; there are 3.9 billion, which is quite higher, and it is impossible to reach that level. With email marketing, it is easy to reach a large number of people and get it delivered instantly.

2. Higher ROI: As soon as we are awake, we check our WhatsApp, but It is also a proven fact that most of the people check their emails after waking up. This is just enough to tell that emails have a higher ROI rate. 

3. Great marketing tool: Email marketing is the best marketing tool when it comes to promoting or advertising a product or service. The reach it has got can never be defeated by any other marketing channel. 

So, email marketing in every way has the upper hand when we compare it with chatbots, but what if we combine the most used marketing tool with new evolving technology, then that would be the most efficient and cost-effective outcome.

We will look at what will be the outcome if we combine these two marketing tools.

• User engagement is boosted: Have you been sending emails asking for the users to subscribe for the newsletter and not getting enough subscriptions. There could be many reasons for that, but if we get to know what the customer’s preferences are in a more personalized level that is interacting with them through                                                                                                        
• Reminder to abandoned shopping carts: If you have an e-commerce website, customers might have left for varied reasons, but to keep them reminded about the items in the shopping cart, chatbots can be used. These chatbots will help remind the customers on time to make the purchase successfully.                                                                                                                          
• To know the order status: It is next to impossible for the customers to send emails to know the order status of their product or if there is any problem. So, brands can encourage the customers to ask their queries through the chatbot 

A Chabot when combined with email marketing, will give your marketing strategy a boost and effective results will show up within no time.