How is Programmatic Advertising Related to Real-time Bidding?

Programmatic advertising is a software that is used to buy digital advertising space without having any human negotiations and pre-set prices involved. The advertisers in programmatic advertising will analytically target the audience based on the metrics acquired through different algorithms.

The algorithm in this advertising format enables no possibility of human error because it replaces the human touch of media buying with technology-based solutions.

So, now let’s know how this is related to real-time bidding.

Real-time bidding is just a part of programmatic advertising, where the buyers can buy the advertising space through an auction system from the publishers.

Whereas, programmatic advertising will facilitate the marketers to message effectively across desired channels and make the most to reach popular markets and demographics. Influence of both on the online ad industry will give a huge impact that will make it easily accessible for ad exchange.

What makes this important for a marketer?

1. Enhancing transparency: This technology offers a thin line of transparency that we generally don’t get from other metrics. Advertisers can easily check on which website is their Ad being displayed and what type of customer is looking at the Ad. 

2. Real-time measurement: Programmatic allows measuring how a campaign is running, it is overall targeting of the users, to how many users the Ad has been reached, etc. 

3. Targeting rightly: Business’s main goal is to target the right ones so that there is no discrepancy at the time of retargeting them back.

We all know it is hard to get the attention of the user at first glance and it takes a lot of effort to get that done. So, for the user to land an eye on your post, you need to start retargeting them. Retargeting will make them see the post again and again, which will persuade them to buy.