How To Use Social Media Stories To Market Your Business?

Stories matter and yes, many big brands have proved this right by pulling off the social media stories perfectly and are now reaping the benefits. Stories are one of the social media marketing services which are pioneered by Snapchat. This collection of stories can be viewed by the followers for 24 hours after which it disappears automatically.

Instagram started offering stories with extra features that include stickers and other creative ways to attract the audience. Once this feature has got into trending, many other players have tried it too and businesses are using them in full swing.

What exactly do brands benefit from these social media stories?

1. Constant engagement: You as a brand can enjoy the advantage of social stories just by sharing about your product stories and engaging the audience constantly. We call this “social” because it is about engaging with the audience by sharing unique content.

2. Brand awareness: You must humanize your brand by showcasing whatever you have to offer. This strategy will work wonders and give your brand a huge awareness.

3. Increased traffic: Mentioning your brand name on the story with the “@” symbol improves the traffic that your website will receive and let people know about your brand.

Let us inspire you by showing you some ways on how to use social media stories

1. Brands can add poll or survey features to the story and can ask the audience their view.

2. You can add the link to your website in order to boost your sales. Use URL shorteners and place the link on the story. 

3. Location tags are important because there is a feature on Instagram, where people can search for the location and get recent stories of the ones who mentioned location icons. This is an excellent way to help your brand get recognized locally.

Coming to an end, we conclude that the feature called stories is the new marketing strategy, where businesses can capitalize on it.Let your brand outshine in the market and make it look unique by using this feature appropriately.