How did Visual Search grow as a trending technology in digital space?

We spend most of our time with our phones, from using it in house, on roads, in metros, office, and till we close our eyes, it is just like a companion in our lives without which even a day cannot be spent. It is very evident that searching on phones is something that every human does, so, businesses that are having online presence should think of this and then plan their business strategies.

Nowadays, any SEO company that wants to provide services is concentrating on the visual search rather than on the text-based search.  Does it happen through the content or the images present? We say it’s both. Yes, it is like only the content can add beauty to an image and vice versa. So, it is very apparent that the visual is as important as the text.

Now let us learn more about the visual search.

What is a visual search?

If you have opened a search engine and started looking out for stuff that is kinda the same but different or something that you don’t really know but would recognize if you see it, then the visual search will give you an answer for that. Visual search engines search the images or patterns based on an algorithm that it could understand and give out relative information based on the query made.

Let us look at few of the figures and numbers of visual search

• There are 35% of the marketers who have planned to optimize for visual search by 2020.
• 21% of the advertisers believe that visual search is the most essential trend for online businesses.
• 55% of the consumers say that this is very helpful in improving their style and taste.
• About 50% of the respondents prefer visual information over text-based information.

Now let us look at how this works.

We all know that humans have the most visualizing power and can identify an image within 13 milliseconds. In order to put the same theory on the machines, points and dotted lines are created to make it easy for the machines to identify the images just like humans. So, the technology here can identify multiple shapes and outlines of the presented image and display the related one to the user.

Basically, we said companies like Google because Google Lens has a huge amount of data from which search functionality is improved. With the improvised version, Google lens will identify the objects in the image and match the same to the local retailers and customer reviews.

How can consumers benefit from this visual search visibility?

How will this visual search benefit the users?

1. Rapid Gratification: After pointing out the phone, the related image will be visible on the screen and the user will get what they want and be satisfied immediately.

2. Easy discovery: The users without having to struggle much can find the exact product that they are looking for.

3. No middleman: In visual search, users can cut down the middleman and can able to find the product that they need and add that directly to the purchasing basket.

Lastly, we would conclude that text-based will always remain an important part of the search engines because that is the only way keywords can be assimilated into the metadata. Maybe it can never replace the text-based search, but this one is definitely a trend to watch out for every business that is having an online presence.