How Did Instagram Reels Make The Right Entry?

Instagram has welcomed its reels in 50 countries and made a similar concept like TikTok.. There are around 800 million monthly active users, with 1.5 billion downloads. India alone has 323 million downloads, making it one of the top markets for TikTok.

With users being in millions and billions, Instagram has found no reason to not launch this feature. Instagram has surely rolled out reels at the right time when there was a decision taken by India to ban TikTok and other Chinese apps over privacy issues. The ban on Chinese apps really knocked TikTok from its largest overseas market and left a huge opportunity to swoop on the users of TikTok to reel.

Reels is a new way to record a 15 seconds video by adding its own audio or videos, which can be shared on Instagram feeds or in the reels section. Reels is designed to be a feature within Instagram itself, and it has a higher chance of success due to its exposure and familiarity in the market.

The launch of reels by Instagram is surely made at the right time for a lot of reasons. If we have followed the news in recent times, we have heard that Facebook has entered a global deal with Saregama, which would allow it to license music and other experiences for both Facebook and Instagram.

Instagram has always made a mark with the new features that it introduced. It already made a major shift by introducing Instagram stories. Reels also presents a great opportunity to improve the authenticity and transparency of a brand, as they have new ways to connect with the users.

It is very important for brands and marketers to adapt to the ever-changing trends in the digital world and see if it fits into any of the marketing strategies without disrupting other strategies.