How brand affinity will bring a change to your business

When we talk about branding, everything seems so similar to us as an individual except the marketers. These similar kinds of characteristics that a brand holds are brand loyalty, brand awareness, brand equity, and the line goes on. One thing that actually makes a difference for your brand is brand affinity. Any brand agency that works to develop a brand, will understand how important brand affinity is.

Let us try and understand what this brand affinity is all about.

Affinity is having common values and beliefs among the audience and the brand. The behavior of the consumer seems very interesting when it comes to buying a product or service. When we talk about segmenting the market, brand affinity plays a major role, as it adds an extra layer of information that will help the marketers to differentiate among the 

Brand affinity is about your customers staying with you and your success. It is not them alone but rather their friends and family too who are involved in the success of your sales. Being dependable on a brand is different from the rapport that the consumer will have with a brand. 

Brand Affinity:   

Brand Loyalty:

Let us look at the ways to boost the brand affinity

1. Putting the customers in the loop: The customers are the ultimate reason for a business to run successfully. When they are helping our business to grow, then it is important for them to know about every change that you make to your business. 

2. Understand your audience: You need to understand the pulse of the audience like what they are interested in and what they care about. Only this will develop accurate buyer personas and will segment the customer base. 

3. Power of social media: A business should not always think about enhancing the business, and this can be done by using social media channels. Start by giving out replies in the messages or posts to the ones who appreciated the product or service and also to the ones who are not satisfied. It will surely take a long time but you will definitely get the result that you always want.

4. Revealing the uniqueness: Many big companies struggle a lot with showing their uniqueness to the audience, so if you are not able to give that unique feature, then it is not something new. But remember that it is a sure thing to be concerned about because it is the only thing that will help you to reduce customer churning. You should be able to separate the quality of your business from your competitors.

5. Asking to share: It is okay to ask your users to share your brand post and recommend them to their friends if they like it. Add a share button to your posts on social media channels and make it easy for them to spread a word about it. 

Consumers generally do not build that connection with a brand easily and this is only done when the consumer believes that the brand is offering something in value and higher quality than the competition.