Complete Guide on Influencer Marketing
An influencer is a person who has a lot of reputation and followers on social media. They promote products and brands for a short-term and influence their followers by showing them how to use the product and its positive effects. These influencers are basically chosen by the brands because their capacity to reach the audience is much higher than normal marketing.
These people choose to influence only if they think that the product really helps their followers, of course they get paid for promoting that product. Remember no one does that for free! Pay and get your brand promoted, that’s how the concept runs. Many people get confused with that of a brand ambassador and an influencer; both are different but working for the same goal of promoting a product.
Okay so, let us clear out your confusion first.
A brand ambassador is a person who promotes the product by word-of-mouth and showing their love towards the brand. They are the ones who have already used the product and the brands should just take them for endorsing the brand for long-term. Now you might have a brief idea of how these two works. The beauty of this marketing technique is that it works for any given brand, let’s say for food, fashion, health, lifestyle and any service. Even well-established brands have tried their hands-on influencer marketing and have seen amazing results out of it.
What are the different types of influencers?
1. The Mega influencer or a celebrity: Celebrities have been doing this for a long time. Now that everything has gone digital, they have stepped into this and started promoting the products on their social media channels, influencing their followers to purchase.
2. Macro influencer: These influencers are the social media stars who got fame through the web. These influencers are like mini celebrities who persuade their audience to purchase the product or take up the service by creating engaging content.
3. Micro influencer: Mostly called as niche experts. Though the follower count is less, they tend to maintain the connection and have a personal interaction with their audience on a deeper level. This will help the brands to get a higher engagement rate, as the influencers will get real and stay connected with them all the time.
There is a step by step process to follow, to do influencer marketing in the right way. Firstly, you need to have a goal. The goal could be anything to improve the engagement, conversions, awareness of the brand or it is just for a promotion basis. Only if you know the goal, can you plan a better campaign. Once you have set the goal for your campaign, its time to find the right influencers. The next thing is providing enough compensation for the influencers. This could be done through different compensation models.
- Cost per engagement
- Cost per click:
- Pay per post:
The last step is setting up of influencer marketing campaign. Below are the most effective marketing campaigns that you can think of for your brand. Now that you know what exactly influencer marketing is and how to plan for it. You are all set to go and try it out on your brand.