How will Machine Learning Impact Digital Marketing?

Imagine you’re in a competitive market and using out-dated technology. Isn’t that something which is unimaginable. If you are having a business, then adapting this technology will help you to stay in the market for a longer time. 

What is machine learning?

Machine learning provides systems the ability to automatically learn and improve the functionality without being explicitly programmed. In simple words, machine learning is a subset of AI, that will help a machine on how to access data and learn for themselves. This learning is done without the intervention of any human being and acts accordingly with self-assistance.

How is machine learning impacting digital marketing?

It’s been long since machine learning has started giving an impact on the marketers. It can analyse large sets of data and present them in an understandable format so that it will be easy for marketers to analyse.

You know according to Gartner, by 2020, around 85% of the customer interaction will be managed without any human being involved. This means machine learning will expand the understanding of the target audience and how they will optimize their interactions with them.

Let us now look at the different ways in which you can influence the power of machine learning on digital marketing.

1. Personalization: Netflix uses machine learning in order to understand what kind of movies are watched by a user and then suggest similar kinds of movies to them. This will surely improve the engagement metrics with the website and personalized movies can be suggested.

2. Faster customer service: This can be done by using bots in your online business. These chatbots are a form of AI, where it simplifies the conversation between human and computer. With chatbots being so fast at giving out information, it is said that machine learning provides faster customer service.

3. Creating stunning website designs: It is not necessary to go with the designer all the time. It’s time you start designing your website based on the user’s preferences and A/B tests.

4. Optimized advertising: Google smart bidding tool uses machine learning to automate the bids and optimize conversions from the sales made. This will help you to save time and money and of course, will improve your ROI.

5. Transformative influencer marketing: There have been a lot of influencers in the market who showcase their level of potential in marketing. And as a marketer, it is tough to pick an influencer from those group of influencers.

So, you can use machine learning to match the right influencers with that of your brand. 

Let us conclude here by saying that machine learning has limited the usage of the human brain on inconsequential matters. So, the marketers who are breaking their heads to set up the operations, they can concentrate the same on building strategies and leave the operations part to the machine learning tool. Incorporate machine learning in your business and stay ahead of your competitors.